Research & Research

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Profile last updated:3/17/2009 1:24:42 AM

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Details
Contact Person: Mr. Kyu-Hyung No
E-mail: Send RFQ
Address:SL Building, 46-3 Jamwon-dong, Seocho-gu
City:Seoul
Postal Code: 137-906
Country: Korea, South
Phone:+82-2-3484-3015
Fax:+82-2-3484-3099
Standards:
Memberships: ESOMAR, KOSOMAR
Number of employees: 70
Number of interviewers: 400
Founded in: 1989
Language of communication: English
Description
We contribute to our clients’ problem-solving ability and success by providing valuable information and knowledge

-Accumulated research database with experience of 18 years
-Over 40 expert researchers, most of who have Master Degree/Ph D
-The First Korea Marketing Research Firm certified ISO 9001 Quality Control System by BSI
-Programmed 4 step-data verification system
-Exclusive Licensee of ZMET® in Korea
-Global research network with regional marketing research firms covering all over the world
-Fieldwork branches in 5 major cities of Korea covering nationwide research
-Nationwide Online panel (Subsidiary Company: Panel Data Survey Ltd.)
Research conducted in
  • Korea, South
Offered Services
  • Analysis
  • Consulting
  • Fieldwork
Market sectors
  • Automobiles and Components
  • Banks
  • Capital Goods
  • Commercial Services & Supplies
  • Consumer Durables and Apparel
  • Consumer Services
  • Diversified Financials
  • Energy
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Health Care Equipment & Services
  • Household & Personal Products
  • Insurance
  • Materials
  • Media
  • Real Estate
  • Semiconductors & Semiconductor Equipment
  • Software & Services
  • Technology Hardware & Equipment
  • Telecommunication Services
  • Transportation
  • Utilities
Research Types
  • Advertising Research
  • Brand Equity Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Children / Youth's Research
  • Concept Testing
  • Consumer Research
  • Coolhunting
  • Copy Testing
  • Customer Satisfaction Studies
  • Demand Estimation
  • Distributional Channel Audits
  • Internet Strategic Intelligence
  • Marketing Effectiveness and Analytics
  • New Product Development
  • Positioning Research
  • Price Elasticity Testing
  • Sales Forecasting
  • Segmentation Research
  • Store Audit
  • Test Marketing
  • Tracking Studies
  • Usage & Attitude Studies
  • Viral Marketing Research
Research Methods
  • CAPI
  • CATI
  • CAWI
  • Desk Research
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Mail
  • Mystery Shopping
  • Online
  • Recruiting
Sample studies, research reports