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Details
Contact Person:
Mr. Patrick Anidi
E-mail:
Send RFQ
Address:45, Oluwaleyimu Street,
Off Allen Avenue, Ikeja
City:Lagos
Postal Code:
23401
Country:
Nigeria
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Phone:+234-1-9504845
Fax:+
Standards:
Memberships:
ESOMAR, PAMRO, NiMRA
Number of employees:
64
Number of interviewers:
400
Founded in:
2000
Language of communication:
English French
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Description
Response & Strategic Marketing Ltd., is a market research agency in Nigeria managed by people with deep passion for market research profession whose primary interest is on what they can contribute to the industry, and, are individually and collectively reputed for provision of quality, insightful, and actionable information for marketing decisions.
Our mission is anchored on being a dependable and strategic co-building partner in our clients’ business growth, sharing their aspirations and striving consistently for innovative and improved quality delivery.
Our ultimate goal is to become a leading and truly innovative agency in Nigeria and the entire continent of Africa.
The company is not driven by “a one-man ideology”, but collective partners’ efforts.
Our Core Values: Passion, Integrity, Confidentiality and Speed.
Our Slogan: “Turning Information to Strategy”, that is, providing our clients with nothing less than real insight
Research conducted in
- Benin
- Burkina Faso
- Cameroon
- Côte dIvoire
- Egypt
- Equatorial Guinea
- Gambia
- Ghana
- Kenya
- Mali
- Niger
- Nigeria
- Senegal
- Sierra Leone
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Banks
- Consumer Durables and Apparel
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Media
- Telecommunication Services
- Transportation
Research Types
- Advertising Research
- Brand Name Testing
- Buyer Decision Processes Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Distributional Channel Audits
- New Product Development
- Segmentation Research
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mystery Shopping
- PAPI
- Recruiting
Sample studies, research reports
