Romir is an independent and professional research holding, providing a full spectrum of marketing research, media and socio-economic research services. We share the strength of our fieldwork execution with research partners who have the same approach towards quality.
Founded back in 1987, nobody has deeper insight, better knowledge of Russian market and deeper understanding of Russian consumers than Romir.
One of our many advantages is our own regional network consisting of around 30 co-owned regional branches in Russian and the CIS markets.
AD-HOC
In Ad-Hoc we propose:
- Qualitative studies (FGD, In-depth interviews, Mini Groups, Diads, Triads,
Diaries, Children/Teen Groups, Expert Interviews, Home Visits, etc.);
- Quantitative studies (F2F, CATI, CAPI, Street-Intercept Interviews, Hall Tests,
etc.);
- Online studies;
- Innovative methods (Eye-tracking, Ethnography, Mystery shopping, Test
laboratories etc.)
HOUSEHOLD SCAN CONSUMER PANEL
Romir’s unique household scan consumer panel, SCIF (Shopper Centric Information Flow), comprises of 3,000 households (more than 8,500 individual consumers) in 23 largest Russian cities; the principal consumers of branded products. SCIF is based on a bar code scanning technology where each household is connected to the internet. This technology allows us to receive verified data online and to deliver them promptly to our clients.
The data we gather on our SCIF platform:
- Shopper/consumer profile (including media preferences)
- Complete information about purchased products (SKU level)
- Place of purchase (trade channels and exact key accounts)
EXPERTISE
More than 20 years of experience and constant self-development makes Romir the preeminent research expert. Growing with and studying the Russian consumer during this time, Romir’s specialists have unmatched knowledge of the market, drawing from stronger and deeper local insights across Russian and the CIS countries. Romir, the exclusive member of Gallup International, GlobalNR and WIN research networks, shares and employs the expertise of its international pears.
OPERATIONAL EXCELLENCE
Thanks to Romir’s expertise and its unique regional network, consisting of around 30 co-owned companies in key Russian and the CIS regions, Romir guarantees data quality and exceeds international industry verification standards. Romir delivers high-quality service and continuously improves process in response to increasing client demands.
GLOBAL SOLUTIONS
Romir applies traditional and innovative research methodologies to a wide range of services, from obtaining basic market understanding insight to advanced analytical models.
Paying special attention to the business of its clients, Romir masters the art of placing the results in the context of economic and global world functioning.
BOTTOM LINE
Resources
For a sans-faute execution of the projects Romir uses own resources:
- Experienced Team (300 full-time employees & 10,000 interviewers)
- Trained Interviewers (1,500,000 interviews in the last 3 years)
- CATI Centers (with 200 stations)
- More than twenty Focus Group Laboratories across Russia (over 2,000 focus
groups in the last 3 years)
- Online Surveys
- Eye-Tracking Technology
INTERNATIONAL RESEARCH & COORDINATION
Romir, the exclusive representative of Gallup International, GlobalNR and WIN research associations in Russia and the CIS countries, undertakes research projects all over the world covering over 50 markets in Africa, America, Asia and Europe.
For more information about Romir, please refer to our website: www.romir.ru/en.
