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Details
Contact Person:
Mr. Reuben Gathemia
E-mail:
Send RFQ
Address:SBO House, Kindaruma Road
P.O. Box 10567
City:Nairobi
Postal Code:
00400
Country:
Kenya
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Phone:+254 20 2101916-7
Fax:+
Standards:
Memberships:
MSRA, ESOMAR
Number of employees:
25
Number of interviewers:
+500 in the region
Founded in:
1993
Language of communication:
English
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Description
SBO Research is a market research company based in Kenya. We offer both customized and off-the-shelf research and marketing solutions to suit our clients needs. We are ranked as No. 8 Top 100 Mid-sized companies in Kenya (2011).
Vision > To be the preferred knowledge partner
Mission > Innovatively turning knowledge into wisdom now
Values > Integrity, Partnership, Outstanding Service, Discovery, HI-Touch
SBO Research has a Pan-African research and operational experience that enables us to add value to both the process and the output.
Research conducted in
- Angola
- Benin
- Botswana
- Burkina Faso
- Burundi
- Cameroon
- Central African Republic
- Congo
- Côte dIvoire
- Djibouti
- Ethiopia
- Gabon
- Ghana
- Guinea
- Kenya
- Madagascar
- Malawi
- Mali
- Mauritius
- Mozambique
- Namibia
- Niger
- Nigeria
- Rwanda
- Senegal
- Somalia
- South Africa
- Sudan
- Tanzania
- Togo
- Uganda
- Zambia
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Banks
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Real Estate
- Retailing
- Telecommunication Services
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
