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Details
Contact Person:
Mrs. Paula Magarinos
E-mail:
Send RFQ
Address:Humahuaca 4650 7 C
City:Buenos Aires
Postal Code:
1192
Country:
Argentina
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Phone:+54 11 4865 2259
Fax:+
Standards:
Memberships:
Partners are members of ESOMAR / SAIMO
Number of employees:
Number of interviewers:
Founded in:
2004
Language of communication:
Spanish English
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Description
Innovation in consumer insights: semiotics, narratives, performance studies. Semiotics: tuning with the consumer. Explore keys and patterns that organize the consumer's worlds. Narratives: through situational stories unravel the internal connections inside the consumer's worlds. Performance studies: explore routines and rituals that shape the consumer's everyday practices.
Research conducted in
Offered Services
Market sectors
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Household & Personal Products
- Media
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- New Product Development
- Positioning Research
- Segmentation Research
- Test Marketing
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CATI
- Desk Research
- Focus Groups
- In-depth Interviews
- Mail
- Narratives
- Online
- Online Focus Groups
- PAPI
- Semiotics
Sample studies, research reports
