Established in 1987, SRG Bangladesh Limited (SRGB) is the leading full service multi-sector research and consulting firm of Bangladesh and is expert in research and consulting into all aspects of market strategy, innovation and branding, from consumer and market analysis to idea generation, concept development and testing, brand equity, brand positioning, customer satisfaction, mystery shopping, etc. SRGB work as partners to help clients gain a better understanding of consumers and customers, solve problems, and develop knowledge to create successful brands and businesses.
SRGB is also the market leader in social and development research and is the only research firm in Bangladesh who undertakes countrywide opinion poll on quarterly basis since last more than five years.
SRGB successfully delivered research and consulting to local and multi-national companies, such as HSBC, Pfizer, Glaxo, Aventis, Syngenta, HP, Microsoft, Cisco, Unilever, Rhone-Poulenc, Novartis, Nokia, Telenor, Sony Eriksson, Samsung, LG, etc. SRGB also provided consulting services to various international organizations, such as World Bank, IFC, ADB, UNICEF, UNEP, UNFPA, UNDP, WHO, CIDA, USAID, SIDA, DFID, CIDA, etc.
SRGB is a member of CASRO (Council for American Survey Research Organizations), MRA (American Market Research Association), MRS (Market Research Society of UK) and ESOMAR (European Society for Opinion & Market Research) and comply with the ICC/ESOMAR International Code on Market and Social Research. SRGB also is a member of MSPA (Mystery Shopping Providers Association) Asia-Pacific and IMCB (Institute of Management Consultants Bangladesh), an affiliate of ICMCI (International Council of Management Consulting Institutes).
SRGB is based in Dhaka and provide research & consulting support in Bangladesh, India, Pakistan, Afghanistan, Nepal, Bhutan, Sri Lanka, Maldives, Myanmar, etc.
SRGB has a wide network with the leading research agencies globally and can undertake multi-country research and studies in the region with short notice.
