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Details
Contact Person:
David Hui
E-mail:
Send RFQ
Address:21/F Tung Sun Commercial Centre
194-200 Lockhart Road
City:Wanchai
Postal Code:
Hong Kong SAR
Country:
China
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Phone:+852 2832 7861
Fax:+852 2832 7189
Standards:
Memberships:
ESOMAR, QRCA, GREENBOOK, MRSUK
Number of employees:
13
Number of interviewers:
120
Founded in:
1996
Language of communication:
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Description
Strategic Focus is a full service market research company based in Hong Kong and conducts both qualitative and quantitative studies in China since 1996.
We are a company with great passion in delivering the best quality services to our clients. Our expertise starts from the designing of innovative research to generating insights to delivering value. We recommend the best and most effective research methodology in reaching our client's objectives.
Through the years, we have worked with blue-chip multi-national clients and have also helped leading advertising agencies and renowned international marketing research consultants to perform research studies in China.
We believed that being able to communicate well in local language is an important component to good qualitative reseearch. That is why, we will only use one moderator to run all groups/depths across markets so that you can have the consistency of questionning and the efficiency in identifying key similarities and differences across markets.
Research conducted in
- China
- Hong Kong
- Malaysia
- Singapore
- Taiwan
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Segmentation Research
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- CAPI
- CATI
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- PAPI
- Recruiting
Sample studies, research reports
