The Research Centre Ltd.

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Profile last updated:12/6/2010 1:53:03 AM

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Details
Contact Person: Mr. Colm Carey
E-mail: Send RFQ
Address:Blackrock
City:Co. Dublin
Postal Code:
Country: Ireland
Phone:+35312886934
Fax:+
Standards:
Memberships: ESOMAR. QRCA. QRA. MRS.
Number of employees:
Number of interviewers:
Founded in:
Language of communication: English
Description
Established in 1991 we have worked with many of Ireland's leading brands and advertising agencies
Our specialist area is qualitative research based on understanding of consumer psychology and how people interact with brands and communications.
We combine training in psychology with first hand experience in advertising and public relations
We operate under ESOMAR (European Society for Opinion and Marketing Research) guidelines and code of practice.

We have membership of the Market Research Society (UK), the Marketing Society (IRL) and The Marketing Institute of Ireland.
As the only Ireland based member of the QRCA (Qualitative Research Consultants Association) in the United States we have unrivalled access to fieldwork and viewing facilities throughout North America.

We work throughout Ireland, North and South, and have extensive experience of working with Irish companies in the USA and UK

Our emphasis lies in providing a full service to clients and working with them to ensure maximum benefit is derived from the understanding developed during the research process.

We have deep and wide experience in the Food, Alcoholic Drinks, Soft Drinks, Motor, Banking, Insurance, Telecommunications, Tourism and Retail sectors.
Research conducted in
  • Ireland
  • United Kingdom
  • United States
  • North America
  • West Europe
Offered Services
  • Consulting
  • Fieldwork
Market sectors
  • Banks
  • Commercial Services & Supplies
  • Consumer Services
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Household & Personal Products
  • Insurance
  • Media
  • Retailing
  • Telecommunication Services
Research Types
  • Advertising Research
  • Brand Equity Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Concept Testing
  • Consumer Research
  • Copy Testing
  • Customer Satisfaction Studies
  • New Product Development
  • Positioning Research
  • Test Marketing
  • Usage & Attitude Studies
Research Methods
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Online Focus Groups
  • Recruiting
Sample studies, research reports