Taylor Nelson Sofres Ukraine (TNS in Ukraine) — is a representative of the world’s largest custom market research company — TNS. TNS consultants, who are experts in different industry sectors, provide their clients with marketing information of high quality and innovative experience of conducting marketing researches helping their clients to meet the challenges on every stage of product’s life-cycle.
Ukraine is one of 75 countries where TNS companies operate. Since autumn 2008 TNS is the part of Kantar Group, research division of the world advertising-communication holding WPP. In February 2009 as part of a strategic realignment of the Kantar Group companies it was announced about merging of TNS and Research International research agencies in order to create the world’s largest custom research company. Since August 23rd TNS in Ukraine has an exclusive right to use both TNS and Research International business solutions.
Being a representative of the world’s largest market research network, TNS in Ukraine is entitled to use exclusive business solutions of TNS (NeedScope™, BPO™, Conversion Model™, AdEval™, AdEffect™, Trim™, Optima™, ValueManager™, FutureView™, InnoSuite™) and Research International, and is noted for a combination rarely observed in the Ukrainian market: knowledge of local market conditions coupled with international experience and expertise.
TNS in Ukraine is the expert in such areas:
- media audience measurement;
- studying new products and innovation;
- studying brand and communications, the images of brands/companies;
- studying retail & shopper;
- Stakeholder Management;
- qualitative researches.
TNS in Ukraine conducts researches in such spheres as automotive industry, health protection, pharmacology, information technologies, communications, food, industrial production, retail, Internet, mass media, financing, and banking, etc.
TNS in Ukraine has all the resources and capabilities to meet its clients’ challenges:
- uses all the methods of data collection;
- has wide field capabilities (wide network of interviewers in Kiev and regions – 2840 interviewers; one of the biggest CATI centre in Ukraine numbers 100 working places, possibility of 100% recording of telephone interviews; has 2 premises for conducting focus groups in Kiev, premises for product testing);
- performs strict control of data quality (independent network of controllers in all regions of Ukraine; possibility of conducting addressed, telephone and CATI control; control on quality of fulfilment of all research stages with the help of automated workflow);
- reliable and deep analysis of received results.
The precious professional experience of TNS in Ukraine and high professional skills of its personnel ensure high quality, reliability, efficiency and confidentiality of marketing information provided by the company.
