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Details
Contact Person:
Mr. Rod Schecter
E-mail:
Send RFQ
Address:473 Pine Ste
5th Fl
City:San Francisco
Postal Code:
94920
Country:
United States
California
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Phone:+1415 449 0502
Fax:+
Standards:
Memberships:
Usability Professional Association
Number of employees:
18
Number of interviewers:
1200
Founded in:
2009
Language of communication:
English Spanish French, German, Check
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Description
Userlytics provides qualitative research, within the homes or offices of participants, anywhere in the world, at any level of demographic specificity.
We do this through a technological innovation that captures a 360º audiovisual recording of participants conducting tasks, reacting to content and interacting with assets and prototypes, within their own homes or workplaces.
In other words, within their own setting and context, with no bias of other participants, labs etc, we see them, their surroundings, what they do and what they say, all in one synchronized and composited video.
The barriers to participation are very low (participants do not need to leave their homes of offices, and can schedule their test on their own time and schedule), so the universe of potential participants is vastly expanded.
In conjunction with the targeting power of social media, contextual and behavioural ad networks, this allows us to conduct projects at almost any level of demographic specificity (e.g.: Indonesian families with x household income and teenage children wishing to spend the summer in Europe, or Florida women over the age of Y who have borrowed against their 401 K in the last Z months)
Also, this results in the ability to conduct and deliver projects in a matter of days or even hours, whether on a weekday or over a weekend.
The costs of conducting sessions remotely is also significantly lower than traditional methods
Research conducted in
- Central America
- Central Europe
- East Europe
- Far East
- Middle East
- North America
- North Europe
- Oceania
- South America
- South East Europe
- South Europe
- West Europe
Offered Services
Market sectors
- Automobiles and Components
- Banks
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Copy Testing
- Customer Satisfaction Studies
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- Ethnography
- Focus Groups
- In-depth Interviews
- Online Focus Groups
- Recruiting
Sample studies, research reports
