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Details
Contact Person:
Ezgi Tuzun
E-mail:
Send RFQ
Address:Burhaniye Mah. Abdullahaga Cad.No:17 PK:34676
Altunizade
City:Istanbul
Postal Code:
34676
Country:
Turkey
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Phone:+902164223636
Fax:+902164223535
Standards:
Memberships:
ESOMAR , TURKISH ASSOCIATION OF MARKETING AND PUBLIC OPINION RESEARCHERS
Number of employees:
12
Number of interviewers:
Founded in:
Language of communication:
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Description
Veri Arastirma was founded in 1983, by the enterpreneurship of Dr. Sezgin Tüzün. Veri Arastirma has continued its studies only in the area of research from the day it has been established.
Veri Arastirma, is a pioneer in the sector who gave start to many firsts in the sector and produced original research projects in the past 20 years. Until today, Veri Arastirma held the consultancy and research projects of many domestic, foreign and international companies and brands successfully.
principles
# Veri Arastirma strictly emphasizes obeying the universal principles of the profession and the basic rules that are defined by ESOMAR and ICC and protecting the ethical values.
# Veri Arastirma believes that; every research must have its own model and sampling plan.
# Every research realized by Veri Arastirma is replicable with its model, sampling plan and its content. Replicability of a research is one of the basic properties of scientific approach.
# Veri Arastirma emphasizes ?objectivity? in gathering, analyzing and evaluating research data.
# Veri Arastirma allows every step of the research to be supervised by the customer organization that demands the research.
# Veri Arastirma keeps the data collection and fieldwork conduction process under the constant supervision of its own employees and emphasizes confidentiality of personal information
first's
Veri Arastirma is the pioneer of many ?first?s. In other words, the ?original? works and models that are first realized by Veri Arastirma, are the research projects which do not have previous examples in its field, in Turkey.
Examples from our ?first?s
# Newspaper Content Analysis Surveys based on regular monthly measurements.
# Research on Measuring the Visibility of Outdoor Advertisements.
# Veri Socio-Economic Status Index (Veri S.E.S.I.®), which is developed as a social stratification model and recognised and used by many research organizations.
# Urban Turkey VERI-SGT® (Status-Income-Consumption) Research which is the analysis of socio-economic stratification, income distribution, consumption patterns and life styles in Urban Turkey realized every two years.
Veri Arastirma is a member of ESOMAR and TURKISH ASSOCIATION OF MARKETING AND PUBLIC OPINION RESEARCHERS. Veri Arastirma signed the HONOR CONTRACT of Turkish Association of Marketing and Public Opinion Researchers.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Coolhunting
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CATI
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- Online Focus Groups
- Recruiting
Sample studies, research reports
