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Details
Contact Person:
Mr. Onur Nizamoglu
E-mail:
Send RFQ
Address:5. Gazeteciler Sitesi No:30 Levent
City:Istanbul
Postal Code:
34335
Country:
Turkey
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Phone:+902122781219
Fax:+902122698707
Standards:ESOMAR/ICC
Memberships:
ESOMAR/ICC, Turkish Assocation of Marketing and Opinion Researchers
Number of employees:
18
Number of interviewers:
350
Founded in:
1988
Language of communication:
English Turkish
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Description
Yontem Research Consultancy Ltd., was founded in 1988 as an independent professional marketing research company to conduct marketing research and public opinion survey in economic and social areas both at national and international domains.
Research, to a great extent, is a matter of methodology and methodology is the guide of the researcher. Methodology in research is recreating reality through abstraction. Therefore, research is an abstract and systematic process of producing information. Beginning in finding out the fact is always theoretical. A researcher examines the hypothesis that he claims with his theoretical experience and his choosing capacity in richness of concrete, thinks about the inconsistencies that come out and recreates the fact by abstracting it. In other words, he claims new theses and produces the new theoretical knowledge. In this respect, research is an exciting voyage along the boundaries of knowledge.
Research conducted in
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Commercial Eye Tracking Research
- Concept Testing
- Consumer Research
- Coolhunting
- Copy Testing
- Customer Satisfaction Studies
- Demand Estimation
- Distributional Channel Audits
- Internet Strategic Intelligence
- Marketing Effectiveness and Analytics
- New Product Development
- Positioning Research
- Price Elasticity Testing
- Sales Forecasting
- Segmentation Research
- Store Audit
- Test Marketing
- Tracking Studies
- Usage & Attitude Studies
- Viral Marketing Research
Research Methods
- CAPI
- CATI
- CAWI
- Desk Research
- Ethnography
- Focus Groups
- In-depth Interviews
- Mail
- Mystery Shopping
- Online
- PAPI
- Recruiting
Sample studies, research reports
