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Details
Contact Person:
Mr. Ray Martin
E-mail:
Send RFQ
Address:50 Featherstone Street
City:London
Postal Code:
EC1Y 8RT
Country:
United Kingdom
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Phone:+44 (0)207 012 6000
Fax:+
Standards:
Memberships:
Number of employees:
100+
Number of interviewers:
Founded in:
2000
Language of communication:
English
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Description
YouGov plc is a professional research and consulting organisation, pioneering the use of the Internet and information technology to collect high quality, in-depth data for market research and stakeholder consultation; providing companies with a rounded view of their staff, customers, brands and investors as well as assessing opinion amongst the general public and the media.
Through panel management expertise, flexibility and an innovative approach to recruitment, YouGov operates a panel of over 280,000 UK members representing all ages, socio-economic groups and other demographic types. YouGov also specialises in growing and maintaining dedicated panels of specialist consumer and professional audiences and offers innovative and tailored market research solutions, quality service and insight that allow clients to make effective decisions about their business.
YouGov has been acclaimed as the country’s most accurate opinion pollster and the most quoted research company in the UK and has operations in the US, Europe and the Middle East.
Research conducted in
- Bahrain
- Denmark
- Egypt
- Finland
- Germany
- Iraq
- Jordan
- Lebanon
- Morocco
- Norway
- Oman
- Palestine
- Qatar
- Saudi Arabia
- Syria
- Tunisia
- United Arab Emirates
- United Kingdom
- Yemen
- Africa
- Central Europe
- Middle East
- North America
- North Europe
Offered Services
- Analysis
- Consulting
- Fieldwork
Market sectors
- Automobiles and Components
- Banks
- Capital Goods
- Commercial Services & Supplies
- Consumer Durables and Apparel
- Consumer Services
- Diversified Financials
- Energy
- Food & Staples Retailing
- Food, Beverage & Tobacco
- Health Care Equipment & Services
- Household & Personal Products
- Insurance
- Materials
- Media
- Pharmaceuticals, Biotechnology & Life Sciences
- Real Estate
- Retailing
- Semiconductors & Semiconductor Equipment
- Software & Services
- Technology Hardware & Equipment
- Telecommunication Services
- Transportation
- Utilities
Research Types
- Advertising Research
- Brand Equity Research
- Business-to-business
- Buyer Decision Processes Research
- Children / Youth's Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Studies
- Marketing Effectiveness and Analytics
- New Product Development
- Price Elasticity Testing
- Segmentation Research
- Tracking Studies
- Usage & Attitude Studies
Research Methods
- Ethnography
- Focus Groups
- In-depth Interviews
- Online
- Online Focus Groups
Sample studies, research reports
