Hansa Research Group Pvt Ltd

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Profile last updated:7/19/2011 8:24:54 AM

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Contact Person: Umesh Kumar
E-mail: Send RFQ
Address:105, Anand Complex 189A, Sane Guruji Marg, Mahalaxmi
Postal Code: 400011
Country: India
Memberships: ESOMAR,MRSI
Number of employees: 210
Number of interviewers: 1000+
Founded in: 1983
Language of communication:
Small opportunities are often the beginning of great enterprises. Hansa Research Group personifies this saying rather well. Hansa Research Group was established in 1983, promoted by Mr. R. K. Swamy, the promoter of R K Swamy / BBDO.

Hansa Research is one of the fastest growing market research agencies in India. It follows the Buddha philosophy that "your work is to discover your world and then with all your heart give yourself to it. " It is this philosophy that has led Hansa Research on the path to success.

Its revenues have increased at a CAGR of 200% over the last three years. At any given point of time, there are over 1000 interviewers working for Hansa Research on various projects across the country. Professionals at Hansa Research designed the IRS methodology in 1997 when the concept of continuous tracking of media/product consumption was introduced. There are exclusive research, servicing and analysis teams on IRS that service clients across five cities in the country.

With research offices across 4 cities and field offices across 17 cities, the infrastructure of Hansa Research is comparable to the best in the industry. Today, it has an extensive network with ' Research & Field Offices' in Mumbai, Delhi, Bangalore, Chennai and Kolkota and 'Field Offices' in Ludhiana, Jaipur, Lucknow, Patna, Guwahati, Pune, Indore, Nagpur, Ahmedabad, Kochi and Hyderabad.

Research conducted in
  • India
  • ---Worldwide---
  • Africa
  • Central America
  • Central Europe
  • East Europe
  • Far East
  • Middle East
  • North America
  • North Europe
  • Oceania
  • South America
  • South East Europe
  • South Europe
  • West Europe
Offered Services
  • Analysis
  • Consulting
  • Fieldwork
Market sectors
  • Automobiles and Components
  • Banks
  • Capital Goods
  • Commercial Services & Supplies
  • Consumer Durables and Apparel
  • Consumer Services
  • Diversified Financials
  • Energy
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Health Care Equipment & Services
  • Household & Personal Products
  • Insurance
  • Materials
  • Media
  • Pharmaceuticals, Biotechnology & Life Sciences
  • Real Estate
  • Retailing
  • Semiconductors & Semiconductor Equipment
  • Software & Services
  • Technology Hardware & Equipment
  • Telecommunication Services
  • Transportation
  • Utilities
Research Types
  • Advertising Research
  • Brand Equity Research
  • Brand Name Testing
  • Business-to-business
  • Buyer Decision Processes Research
  • Children / Youth's Research
  • Commercial Eye Tracking Research
  • Concept Testing
  • Consumer Research
  • Coolhunting
  • Copy Testing
  • Customer Satisfaction Studies
  • Demand Estimation
  • Distributional Channel Audits
  • Internet Strategic Intelligence
  • Marketing Effectiveness and Analytics
  • New Product Development
  • Positioning Research
  • Price Elasticity Testing
  • Sales Forecasting
  • Segmentation Research
  • Store Audit
  • Test Marketing
  • Tracking Studies
  • Usage & Attitude Studies
  • Viral Marketing Research
Research Methods
  • CAPI
  • CATI
  • CAWI
  • Desk Research
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Mail
  • Mystery Shopping
  • Online
  • Online Focus Groups
  • PAPI
  • Recruiting
Sample studies, research reports